How does blooom work?

The free analysis – Based on your answers to a few simple questions, blooom creates a risk tolerance and retirement horizon for your investment strategy. Once your 401k or IRA is linked, blooom is able to compare our ideal portfolio to the actual funds in your account. We can give you a quick analysis of how you’re doing on diversification, fees and fund allocation.

After becoming a member – Blooom will research the funds available and create a custom portfolio that is diverse, age appropriate and, when possible, low in investment fees. We will then place trades on your behalf to optimize your retirement account. If you choose, blooom can monitor your transactions for any abnormal activity, as well as advise you on any finance related questions you may have.